Fresh into our warehouse and offices are the new S-series wheels from SRAM. We’ve always been fans of the deep section carbon clinchers they do, with the s40,60 and 80 all selling like hotcakes. Simply – they look fantastic. The only issue with these was their weight, which although higher than some of their rivals was still competitive.

These new S-series are a range of shallow section alloy rims, which are looking to take on the popular Shimano RS80, Dura-Ace CL’s and DT-Swiss’ offerings.

For a limited introduction period these wheels, when bought as a pair are being offered with a free SRAM cassette (they need to be a matching pair).


As seems to be the trend with SRAM on first inspection the wheels seem solid, well built and with some neat design touches.

The S27 is designed to be the ‘ideal training wheel’ and at 1620g for the set they are competitive in weight (RS80’s claim to be 1521g).

Even the rim tape is cool with neat graphics and feels very high quality.

The axle sits on standard cartridge bearings which can be changed without needing any tools, the end caps simply unscrew and release the parts. This will make servicing or upgrading to ceramics a painless and simple job for even the most ham fisted of cyclist.

All the wheels in this series have Sapim CX spokes – respected in the industry as being one of the very best.

“Take the high end designed hubs of the S30 line and combine them with a strong traditional shaped rim and you’ll obtain the ideal training wheel. SRAM redefines the entry level wheel with the S27 COMP.” – SRAM.


  • 27mm rim section.
  • 18/20 spokes.
  • Clincher only.
  • Black brush finish.
  • 735/885g (claimed).
  • The hubs are aluminium with sealed bearings, the spokes are easily replaced and the rear freehub is a SRAM/Shimano 9/10 speed as standard (no Campag version as of yet). The rim can accept up to a 28mm tyre which those of you who are wanting a really fast, tough and good looking commute wheel will appreciate.
  • Buy a set of these S27’s and receive a free SRAM PG1070 cassette, 12-26T for a limited time – be quick!

SRAM S30 Race:

As the ‘race’ wheel of the range this set is a lot more bling and uses a different rim, which borrows from Zipp’s knowledge. The 30mm rim profile flares out in a curve beneath the braking surface to match the tyre profile and reduce drag. The use of low profile hubs was another tactic employed in an effort to cheat the wind. Internal alloy nipples also serve to smooth the profile and appearance.

They claim to weigh 1430g which is achieved by using alloy nipples, CX Ray spokes and machined hubs (which any engineer will appreciate).

“The perfect combination of lightweight and aerodynamics. Put these wheels on your bike and feel how responsive they are. Packaged in a beautiful black diamond finish, they will turn heads around.”

The top end S-Series wheel certainly makes a great case for itself.


  • 30 rim section.
  • 18/20 spokes.
  • Hybrid toroidal rim – Zipp technology.
  • 645/785g (claimed).
  • Buy a set of these S30’s and receive a free SRAM PG1070 cassette, 12-26T for a limited time – be quick!

As if we weren’t being generous enough, if you purchase a set of the deep section S40, 60 or 80’s we’ll include a SRAM Red Cassette ( yes – an OG1090  11-25 cassette for free! RRP £175) – again for a limited time while stocks last.



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