A TRADITION OF WINNING: Born in 1984, with a lineage spanning almost a century, Easton Cycling is a company steeped in creative thinking and innovation. Since the creation of Easton Sports by James D. Easton in 1922, the over-arching ethos has been one of performance without compromise. A mindset that continues as strongly today as it did then. Every decision, every design, every component is chosen for its performance gain. Easton Cycling is a world leader in cutting-edge composite utilization, spearheading the use of Carbon Nanotube Technology in cycling components. Our design team includes PhD’s and every resource is afforded to them to produce everything to be the best it can be. Every production material is studied at a molecular level. Coupled with our long history of Aluminum innovation, we have a product line that exudes perfection. With continued dedication to excellence, success has come at the highest level. Wheels that have won the Tour De France, the UCI Mountain Bike DH World Championship and almost every discipline in between. When you purchase an Easton Cycling product, you know it’s backed by a company that wants you to win.