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There are few things in this world that give the exhilaration of descending an alpine pass with the freehub buzzing just above the hum of the tyres as they grip a tight curve. Or the triumph of taking hold of the bars and piloting them to a remote destination under one's own volition. The bike is the perfect vehicle for achieving freedom. It's a form of escapism—to that childlike jubilance of spinning wheels gliding over fresh tarmac until there's the feeling of wind on the cheek and a horizon around the bend. It's all just a bike ride away—it's as simple as that. Find your freedom of choice.

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