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“So there are two sides to the BOBC cycling club. It’s only £15 for general membership, you ride for the club and for your own benefits, this could be because you want to be involved from your own personal level. We also have a corporate club called the ‘Captain’s Club’ and that’s where you get some exclusive money can’t buy opportunities and those, the captains will have the opportunity to have a time trial experience day where they’ll come along and be hosted by the team camper, supported by the team sport science riders, they’ll have their lunch cooked for them when they’re finished or a snack, they’ll be able to have a de-brief of their day as it were, how their race went, a bit of feedback to go onto the next one. They’ll also get discounts for being coached by club authorised coaches, so normally if you want to be coached it’s £150 a month for a full package that you’d get as a pro rider, normal members you’d get for £120, captain’s club members can get that at £100 a month and there will be additional discounts on Estrella bikes who are supporting the club, plus discounts on the kit (available from ProBikeKit here!) that we sell as a pro team which are already incredibly discounted from the previous year’s kit. So lots of different opportunities are available. Members of the Captains Club will be able to book themselves a day in the team car and follow me around a national time trial or follow the team on a road race and then you never know someone might have a skill and then become a member of staff as well kind of like a community feel.

When I launched BOBC Cycling Club I realised that cycling is incredibly inclusive when it comes to clubs, so as you go through a go-ride club at some point you have to leave that club to make your way into professional ranks. Now it’s impractical to have a professional team that is a club but it’s not impractical to have an affiliation, so we’re very much sister clubs, we’re in partnership with that membership and will support them so we’re kind of joined on that community feel so when you stand on the start line of a race you know that you’ve got the Boot Out Breast Cancer Cycling Club behind you as well. It joins people up and creates a community and I’m also trying to maximise the opportunity for the BOBC charity to get around the UK to get the message that the NHS is struggling to buy equipment for early diagnosis and this is a way that we can help to prevent people from needing the expensive cancer treatment because it’s diagnosed too late.”

“Every single penny raised goes to Boot Out Breast Cancer’s equipment, so there aren’t any costs for advertising or marketing or anything, so we are essentially a free marketing tool for them. We also donate prize money and membership money from the Cycling Club, but predominantly we are advertising for them which can be incredibly costly.”

“So anyone who comes to us asking to fundraise, I put them back in touch with the charity who are the experts and Debbie Dowie who is the founder who will guide them through the process and the required regulations. I know there’s a group of Ladies in Nottingham who have already raised some money for BOBC with an event. These fundraising events can be run as a sportive, family fun days, Park rides and so on. It’s been only four weeks since we launched the BOBC Cycling Club so we have a lot of scope to grow in this area so in years to come if we can host our own events or create our own sportives or find a way of doing that then yeah, we can have our events rather than tagging along to others’.

We want people to have the understanding that alongside the idea of the Cycling Club is a pathway, so if you join the club as a youngster and we know that you are racing for us, we know your results because you are in our club colours, we might then be able to invite you to join our scholarship programme and then onto there within, you can actually stay at the same club from being a ten year old right through to being a forty year old and then you stay in the club when you retire from professional racing and race masters so it’s something whereby it’s the complete package. At the moment it is just women but as we grow and evolve there’s no reason that well the men’s side of the sport has slightly many more opportunities. We can signpost young lads to the teams that we are linked to through our sponsors of the pro team so for example HMT academy, we are sponsored by HMT hospitals and they’ve got a brilliant cycling academy that links into JLT Condor, so we’ve obviously got links and the ability to signpost people.

Also when people come out of British Cycling programmes, the national body has to select but that doesn’t mean that that’s the end of the road, a lot of young athletes think that if they’re no good for a national governing body then they’re no good at all but what we are trying to say is no actually you are good, you’re developing at a different rate to the people they’ve selected it’s not necessarily a negative let’s make it a positive so we have created a different path. And for people that don’t want to go down the track path which is predominantly what we have to have because it’s the controllable path of cycling and that’s the governing body’s focus obviously then if you don’t want to go down that path it’s no problem we’ve got an option here. It’s not the be all and end all, they’ve only got a certain amount of money as a national governing body and they have to channel it into what they can control more of but it’s not a problem because there’s a path here and it has a completely different world attached to it.

And in addition we are trying to use ex riders to come back in and support staff, so at the women’s tour last year we used two young girls who are 21 and they were support staff so we are trying to create opportunities that if you end because of injury or because of education or a job or whatever, then stay involved because your skills are still valuable and your experience however far you went is quite valuable.”